Some Nigerian celebrities, like actress Genevieve Nnaji, are having their brands damaged due to a lack of social media expertise, according to controversial comedian DeeOne.
He insisted that superstars whose personalities are shrouded in mystery are rarely in the headlines or popular on social media.
In support of his assertion, the reality star cited the popularity of TikToker Peller as evidence that Peller is more influential in Nigerian online culture than Nnaji.
"Genevieve not talking much on social media is not helping her," DeeOne observed on a recent episode of Pulse's Hot Takes podcast.
Her brand is taking a hit because Genevieve isn't always posting to social media. To restate, we do not prioritise someone who does not publish frequently.
"How is she [Genevieve] unique among actresses?" At the top since when? From what year onwards? Compared to Genevieve Nnaji, Peller is currently more important in Nigeria's online sphere.
Thanks for reading: The effects of Genevieve Nnaji's and other celebrities' social media silence - DeeOne